!#1: Calvin Klein Pallas Sandal Immediately: April 2011

Saturday, April 2, 2011

Calvin Klein started his fashion line in New York in the late 1960s. He started his brand by designing, and manufacture coats. This business venture did well for him, and so he ventured into other products and services. Most notably, he is credited for starting the designer jean craze that started in the late 1970s, and extensive into the early 1990s. He was a pioneer of taking an description of clothing that was related with the most casual of dress, cowboys, and gangs, and turned blue jeans into an description that the most hip and upscale citizen just had to have.

What he did was generate a premium brand of blue jeans that were made from the most premium blend of denim. The jeans had a high cut that show Cased the flat stomachs and bottoms that were fashionable body types of that time. The legs had right and long tailoring. The jeans were accentuated with a cotton label embroidered with the Calvin Klein logo on the back of them. While the jeans got good press on their own, the jeans became legendary when the then 15 year old Brooke Shields, the premier teenaged model and actress, began to wear them in ad campaigns. Brooke had height, beauty, and sophistication that was well beyond her 15 years. At the same time, she was innocent. Calvin Klein used the natural contradictions that she exuded in his national ad campaigns for his jeans. She is credited for saying "Nothing comes between me and my Calvins". These ads caused a bit of a scandal, because they were suggestive and enticing. Having said that, owning a pair of Calvin Klein jeans were a status fastener of those times.

Another actor who built his vocation with the Calvin Klein brand, is Mark Wahlberg. In the early 1990s, Mark was a rapper known as Marky Mark. He was in his early 20s at the time, and he was very hip and physically developed. Calvin used Mark as a model on the runway, and in his ad campaigns for his men's cotton boxers. The ad campaign was a raging success. Young men wore their Calvin Klein labeled boxers exposed as a fashion statement. Marky Mark very shortly became Mark Wahlberg, "A" list actor.

Another model who built her vocation with the Calvin Klein brand, is Kate Moss. In the mid 1990s, Calvin Klein industrialized a unisex cologne, called Ck one. This stock was marketed as a scent that both hip and young men and women could wear. The ad campaign featured a young Kate Moss. Kate particular handedly brought about the "waif" look that was very beloved on the runways in the mid to late 1990s.

Calvin Klein produces sportswear, men's undergarments, and a host of legendary perfumes and colognes, such as Obsession, Eternity for men and women, Escape, and Euphoria. There are any versions of each of these, and of course, Ck One, with its many distinct versions. The Calvin Klein brand shows no sign of slowing down, and continues to be a top American brand with all of its products.